Air
May 15, 2023
The availability of Ben Affleck’s pseudo documentary basketball movie, Air, surrounding the groundbreaking relationship between Nike and budding superstar Michael Jordan in the 1980’s, proved a hit on Prime Video.
The movie was released theatrically by Amazon-owned MGM Studios, generating $86.3 million at the global box office, including $51.6million across North American screens.
More than 1.1 million U.S. households streamed the movie during its live+2D window, according to Samba TV, which tracks viewership intel across 48 million connected televisions worldwide. By comparison, 1.6 million U.S. households streamed Netflix fictional basketball movie, Hustle, in the live + 2D window, starring Adam Sandler as a fledgling basketball scout who discovers an extraordinary player in Eastern Europe.
“Older millennials helped drive the surge in [Air] viewership, over-indexing by the highest margin of any age demographic,” Cole Strain, VP of measurement products at Samba TV, said in a statement.