BMW has selected TiVo’s ‘Powered by TiVo’ video media platform to deliver immersive in-car entertainment experiences, with Ingo Lasslop, Vice President, Product Management for digital products and services at BMW Group, promising that the collaboration with Xperi (owner of TiVo), “will allow us to deliver a world-class entertainment offering to our customers and transform their time spent in the vehicle into an even more captivating and enjoyable experience.”
The video media platform will give car passengers access to linear and on-demand streaming services, plus other content specific to the countries where the cars are sold. News and movies are among the offers.
TiVo’s pitch to car makers, like Smart TV makers (where ‘Powered by TiVo’ is also being used as a TV-OS) is its independence (from Big Tech), the levels of control that an OEM (whether TV maker or in this case, car maker) has over the UX, the scale of content partners, and the ability to monetise media on the platform – thanks to a collaborative business model. For consumers, TiVo is a tier-one experience with a long heritage in television, with a content-centric UX that simplifies linear/streaming navigation and provides universal discovery.
The video media platform will be introduced to the all-new BMW 5 series by the end of the year before being adopted on further models.