“Warrior” season 3 mural in Los Angeles by Swank One/Dianne Doan (Max photo)
June 30, 2023
Max has announced a partnership with multicultural artists to create interactive murals in New York, Los Angeles and San Francisco featuring iconic images of Bruce Lee in front of elements that bridge the gap between Chinese and American history to celebrate the new season of Max Original drama series “Warrior.”
An in-person unveiling of the three interactive murals took place in each city June 29 with talent including Shannon Lee, Olivia Cheng, Perry Yung, Dianne Doan and Andrew Koji in attendance. Each interactive mural in its respective city is created by different muralists: Vincent Ballantine (New York), Swank One (Los Angeles) and Vogue + Agana (San Francisco).
The interactive murals were made possible through the use of web-based augmented reality (AR) technology. By scanning the QR code embedded in the artwork using a smartphone, fans can witness the AR experience. The immersive experience brings users into the world of “Warrior,” showing off some of the historical weapons from the show in 3D and including a preview of season three.
The crime drama takes place in the latter half of the 19th century during brutal gang wars in San Francisco’s Chinatown. It follows martial arts prodigy Ah Sahm, a Chinese immigrant who arrives in the City of Lights under mysterious circumstances. Season three premiered June 29.
“Seeing ‘Warrior’ return for our third season during this 50th anniversary year for my father is just the ultimate celebration of his legacy,” said Shannon Lee, executive producer on Max’s “Warrior” and president of the Bruce Lee Foundation, in a statement. “I couldn’t be more proud of our show, our cast, our crew, and the impact our show continues to have and the entertainment it continues to serve up and celebrating through art and interactivity in three cities across the country all at once is just an amazing way for a lot of people to get in on the fun.”
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Additionally, through a partnership with the Chinese Historical Society of America, the Max Multicultural and Digital Innovation teams created an exclusive AR walking tour anchored around key locations that will come to life. This walking tour will allow fans to discover San Francisco’s Chinatown “Through the Lens of the Blade,” featuring integrated content developed in the “Warrior” podcast into an experiential audio-scape that users can listen to while exploring “Warrior”-themed AR sites. Featuring additional real weapons, historical objects and experiences of the era, Max will incorporate soundbites from Shannon Lee and additional show talent to bring the world of “Warrior” to life. Fans can partake in-person or virtually.