“The Mandalorian”
April 20, 2023
Viewership in the “The Mandalorian,” the “Star Wars”-themed original series on Disney+, continues to fade. The season three finale April 19 generated 662,000 U.S. households during the initial window, according to new data from Samba TV, which tracks viewership intel across 48 million connected televisions worldwide.
That compared with 1.1 million U.S. homes that streamed the “Mandalorian” season two finale during the initial window. The season two premiere episode saw 970,000 U.S. households, while the season three debut episode generated just 722,000 households.
Samba found that viewership of the season finale dropped by nearly half when compared to last season’s finale, suggesting that there appears to be limited audience growth potential for “Star Wars” content.
Indeed, while 991,000 U.S. homes streamed the premiere episode of “Obi-Wan Kenobi,” the weekly tally dropped to 803,000 homes for the last episode. Another 412,000 households watched the “Andor” season one premiere, a tally that declined to 261,000 eight episodes later.
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Finally, just 73,000 homes watched “The Bad Batch” season two premiere, climbing to 77,000 eight episodes later for the finale. That compares with 239,000 domestic households that watched the season one premiere episode.
Samba notes live-action “Star Wars” series remain some of the most-watched shows on Disney+, but viewership of “The Mandalorian’s” third-season mirrors overall reduced fan appeal.
“Whether this is a sign of broader ‘Star Wars’ fatigue or just a bump in hyperspace, only time will tell,” said Dallas Lawrence, SVP, Samba TV, in a statement.