OTT.X is holding its second annual “XFronts” event through today (May 24) at the Skirball Cultural Center in Los Angeles. The XFronts event, which drew nearly 600 guests, is a two-day exchange for media buyers to learn about the growing AVOD and FAST ad market and explore opportunities provided by prominent and up-and-coming AVOD and FAST platforms, networks and channels. Presentations include “first look” details about lineups, content promotion, viewer demographics, plans for the year and advertising opportunities. The conference programming includes a series of panels, presentations, research findings, and interactive roundtable discussions focused on the growth of FAST and how it’s being utilized to get the most out of advertising spends, as well as revenue opportunities, operational issues, and projections for the future. (All photos by Media Play News staff.)
Related Posts
-
OTT.X Slates Second Annual Leadership Summit for May 4
OTT.X, the trade association for streamers, on May 4 will hold its second annual OTT.X Leadership Development Foundation Summit. The keynote speaker for the one-day virtual event is David Bishop, a home entertainment industry veteran who served as president for…
-
14th Annual OTT.X@Pipeline Confab
Digital industry executives on Dec. 8 gathered at the Skirball Cultural Center in Los Angeles for the 14th Annual OTT.X@Pipeline Confab, one of the streaming trade association’s signature events.
-
OTT.X Hosts Streamers, Advertisers at XFronts
OTT.X held its inaugural “XFronts” event May 24-25 at the Skirball Cultural Center in Los Angeles. The XFronts event, which drew nearly 400 guests, was an exchange consisting of pitches and presentations by prominent and up-and-coming AVOD and FAST platforms,…
-
Roku Bows Service to Help OTT Ad Sellers and Buyers Target Audiences
Streaming TV pioneer Roku June 27 introduced its Audience Marketplace, allowing advertising buyers and sellers to more effectively target audiences on the Roku platform in the United States, according to the company. By leveraging Roku’s first-party data and proprietary ad…
error: Content is protected !!