As marketers increasingly invest in connected TV advertising, teams are optimizing numerous aspects of CTV campaigns, including reach, frequency and audience segmentation. To aid their… Read More »Marketers are automating CTV campaign optimization to drive revenue
ST. PETERSBURG, Fla. (June 29, 2023) – Debunking disinformation and propaganda about the war in Ukraine is the plan of a Kazakhstan fact-checking group. A… Read More »Global Fact Check Fund awards first grants to 35 organizations serving 45 countries
The last time former President Donald Trump posted something on Twitter was Jan. 8, 2021 — less than 48 hours after the Jan. 6 insurrection.… Read More »When might Donald Trump return to Twitter?
On March 3, 1873, Congress passed what later became known as the Comstock Act, which made it illegal to send material by mail that was… Read More »Moral panic, queer expression – Columbia Journalism Review
In the industrial world, cement is about as omnipresent as materials get. But despite its clear and obvious utility, cement is responsible for some 8%… Read More »Material Evolution raises $19M to decarbonise the cement industry
The board of the European Film Academy – the organization behind the European Film Awards – has decided to restructure board membership for 2024. The… Read More »European Film Academy to Restructure Board Membership
A guide for media practitioners: AI’s impact on news consumption This is an excerpt from our free-to-download report, AI implications on Gen Z Audience Development The… Read More »Gen Z and the role of AI in today’s media environment | What’s New in Publishing
Best Buy’s ‘Vacation’ 4K Steelbook John Latchem June 28, 2023 In the wake of some major blockbuster films making their way to Blu-ray and DVD… Read More »Merchandising: A Steelbook ‘Vacation’ – Media Play News
With a rise in consumers looking to social media platforms to consume news, publishing houses need to mimic the social media experience with bite-sized and… Read More »How live blogging serves as a critical communications tool for newsrooms | What’s New in Publishing
This week’s Media Briefing looks at how publishers’ sales teams performed at the Cannes Lions festival and why the follow-up conversations with marketers may be… Read More »Media Briefing: Publishers are optimistic about the conversations — but not inked deals — out of Cannes