Studies around reader needs have helped publishers define the engagement drivers that bring audiences back to their content Over recent years, there have been many… Read More »Meeting reader needs drives engaging audience experiences | What’s New in Publishing
French startup Fleet has been growing nicely over the past four years as the company has deployed nearly 10,000 devices with long-term leasing contracts. The… Read More »Device-as-a-service startup Fleet expands beyond laptop leasing
ZDF Boots Factual Entertainment ZDF Studios is boosting factual entertainment with the establishment of new company Content Laden. Founded with managing director Tom Gamlich and… Read More »ZDF Studios Boosts Factual Entertainment, Oble Nabs ‘The Plague’
Popular but under-the-radar social platform Reddit (that is, compared to the Instagrams and TikToks of the world) is making yet another push to woo advertisers… Read More »Media Buying Briefing: Reddit expands outreach to independent agencies as its ad revenue rises
News publishers have been given the short end of the stick when it comes to the programmatic advertising space for the better part of a… Read More »‘They are blatantly blocking news’: Confessions of a programmatic sales lead on brand safety filters’ impact on publishers’ direct-sold ads
So many FAST services, so little time! Viewers have access to an unprecedented amount of free streaming TV content. However, FAST fragmentation means they will… Read More »FAST fragmentation’s negative impact on the viewernScreenMedia
The greatest show Fox News may ever put on is about to start. Imagine a Fox News program that utilizes the talents of the no-nonsense… Read More »How the Fox News Trial Could Hurt Network’s Anchors, Media Rivals
Sam Chaudhary takes his time. The founder of ClassDojo, an edtech consumer app that focuses on student classrooms, spent eight years building the company before… Read More »Hear ClassDojo and SignalFire unpack edtech’s opportunity ahead on TechCrunch Live
The Super Mario Bros. Movie (Universal Pictures/Illumination image) Erik Gruenwedel April 16, 2023 Universal Pictures/Illumination Entertainment’s blockbuster The Super Mario Bros. Movie continues set records,… Read More »‘Super Mario Bros. Movie’ Sets 2nd Weekend Animation Box Office Record Enroute to $678 Million Global Tally
In the final moments of this week’s “Weekend Update” segment on “Saturday Night Live,” co-anchor Michael Che used the sketch show’s platform to address recent… Read More »‘SNL’ Weekend Update Prompts Gender-Affirming Healthcare for Trans Youth