Earlier this week, we looked at how brands and agencies are feeling about the death of the cookie as the second half of the year… Read More »Digiday+ Research: Smaller publishers’ post-cookie worries wane, while large publishers’ measurement worries grow
Carlsberg marketers face an almost possible task in trying to assess the outlook for media amid a constantly changing landscape. Even so, they’re still trying,… Read More »Behind Carlsberg’s new agency and marketing plan
After exploding around 2021, the buzz around non-fungible tokens appears to have dropped significantly recently. While media agencies agree that the hype of NFTs represented… Read More »Are NFTs dead? How media agencies are framing the future of this blockchain tech
Marketers are more interested in gaming than ever before, but brands’ spending in the sector hasn’t grown as quickly as some observers anticipated in 2020… Read More »In the agency world, holding companies profess gaming investments, with mixed results
The 2023 Women’s World Cup spans four different time zones across nine host cities in Australia and New Zealand, timing games 12 to 16 hours… Read More »U.S. sports publishers focus on evergreen Women’s World Cup coverage in light of time zone challenge
Photo USA Network Erik Gruenwedel July 20, 2023 Former USA Network legal drama “Suits” last aired on network television in September 2019. The series, which… Read More »Nielsen: Netflix-Licensed Legal Drama ‘Suits’ Ranked No. 1 for Week Ended June 25
If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. Often imitated but never… Read More »Best GoPro Action Camera Deal 2023: $150 Off HERO11, 30% Off Amazon
Aurora Innovation, the self-driving technology company that aims to launch an autonomous trucking business in 2024, has completed a capital raise of $820 million from… Read More »Autonomous vehicle company Aurora sells $820M worth of stock
A family-owned weekly newspaper has been donated to The Salt Lake Tribune, the newspaper’s first acquisition since becoming a nonprofit. As part of the transition,… Read More »The Salt Lake Tribune will experiment with a “free-for-all model” after acquiring a Utah weekly
Every other semester, I teach a class called Media Criticism at Boston University’s College of Communication. (I took it over from the late great David… Read More »Google wants you to let its AI bot help you write news articles