10 ways to combat churn and improve subscription retention rates To thrive in today’s competitive media landscape, publishers must make subscription retention a priority. Subscription… Read More »Stop the churn: Improving subscription retention rates | What’s New in Publishing
A campaign poster distributed by News Corp to highlight that Wall Street Journal reporter Evan Gershkovich has been in Russian detention for 100 days. Picture:… Read More »WSJ’s Evan Gershkovich marks 100 days in Russian detention
Barbiecore has reached fever pitch this summer. In anticipation of the upcoming Margot Robbie and Greta Gerwig live-action film based on the Mattel doll that… Read More »Brands take their intellectual properties to Hollywood — with marketing mixes to go along with them
Consumer-facing, cannabis think tank, the Cannabis Media Council, announced its official guidelines for responsible cannabis advertising early last month, signaling that the industry is taking… Read More »As cannabis advertising goes mainstream, guidelines take shape
This article was first published by Digiday sibling WorkLife Businesses are starting to panic over the artificial intelligence regulations coming down the pike in Europe.… Read More »Why pending AI laws are prompting businesses to panic
Long before the current generative AI hype cycle began, Billy Seabrook experienced the evolution of technology and design firsthand, first at various agencies and then… Read More »IBM’s global chief design officer on generative AI and creativity
Advertising on Twitter is becoming a risky circus act, with marketers feeling like they’re trying to catch a slippery eel while riding a unicycle. The… Read More »Marketers remain frustrated by Twitter’s rate limits as Meta’s Threads tries to compete for users
As the race to become the supreme text-based social media app heats up, social media managers say they’re feeling the burn. On Wednesday, Meta launched… Read More »‘All these text based apps are screaming for space’: Social media professionals grapple with Twitter competitors
In the diverse annals of survivalist cinema, one lesson is clear: Death is surely preferable to an eternity (or even 95 minutes) spent trapped with… Read More »‘Biosphere’ Review: An Endearing Comedy About the End of the World
In this interview with TV veteran and AtmosphereTV CEO Blake Sabatinelli, he explains how FAST market principles can unlock an opportunity to reach out-of-home TV… Read More »nScreenNoise – AtmosphereTV targeting TV viewers out-of-homenScreenMedia