Prior to 2020, Prudential’s ad spending was erratic. The brand would spend for a short period around a campaign and then stop when said campaign… Read More »Why Prudential’s chief brand officer believes in-house media team drives efficiency, consistency and agility
Football season is upon us, which makes every sports media buyer — and fans across the U.S. — jump for joy, given the relative paucity… Read More »Media Buying Briefing: Secondary sports like soccer get into the game for marketers, agencies
The latest data show that SVOD growth has stalled and that winning a new subscriber is harder than ever. Competitor bundles and telcos can help… Read More »Competitor bundles and telco partnerships can boost SVOD growthnScreenMedia
Mark Zuckerberg thinks it’s time to lose hope of a potential fight between himself and Elon Musk. “I think we can all agree Elon isn’t… Read More »Mark Zuckerberg Says ‘It’s Time to Move On’ From Elon Musk Cage Match
Hackers could have hijacked the user accounts of a popular transportation app and used them to get free rides and access people’s personal information, according… Read More »Bugs in transportation app Moovit gave hackers free rides
Margot Robbie in Warner Bros. Pictures’ Barbie (Warner Bros. photo) Erik Gruenwedel August 13, 2023 Warner Bros. Pictures’ Barbie added another $33.7 million in projected… Read More »‘Barbie’ Tops Fourth Weekend Box Office, Nearing 2023 No. 1 ‘Super Mario Bros. Movie’ in Ticket Sales
In what marks the most ambitious film from Peru’s leading producer Tondero and, most likely, Peruvian cinema in recent times, Pedro Almodóvar’s El Deseo, Infinity… Read More » El Deseo, Infinity Hill and Tondero Team Up for Hostage Crisis Drama
Welcome, friends, to TechCrunch’s Week in Review (WiR), the newsletter where we recap the week that was in tech. For those new to WiR, think… Read More »Researchers jailbreak a Tesla, the FCC fines robocallers and WeWork finds itself in trouble (again)
Arriving at a moment when interest in all things atomic has been piqued by the global success of “Oppenheimer,” Dragan Bjelogrlić’s “Guardians of the Formula”… Read More »‘Guardians of the Formula’ Review: A Gripping Cold War-Era True Story
Margot Robbie in Warner Bros. Pictures’ Barbie (Warner Bros. photo) Stephanie Prange August 12, 2023 Just as the entertainment business is hitting a content desert… Read More »Survey: Almost One in Four ‘Barbie’ Moviegoers Hadn’t Been to a Theater in a Long While