Crackle Connex presentation on May 3, 2023 at IAB Newfronts (Chicken Soup for the Soul Entertainment photo)
May 3, 2023
Crackle Connex, Chicken Soup for the Soul Entertainment’s advertising sales division, today (May 3) presented at the Interactive Advertising Bureau (IAB) Newfronts in New York.
Less than a month after being formed, Crackle Connex is now reaching over 80 million monthly active users (MAU). This represents a 100% growth over the last 12 months, CSSE says, fueled by:
- Last year’s Redbox acquisition, which added a fast-growing AVOD and FAST platform with over 160 channels as well as a kiosk network at grocery, drug, and convenience stores nationwide;
- The launch of the Chicken Soup for the Soul AVOD app and FAST channel, also last year, which rapidly secured distribution across all major streaming platforms;
- The addition of millions of Crackle and Redbox buttons on Vizio TV remotes to bring consumers directly into the Crackle and Redbox branded apps;
- A growing audience extension program with over 20 third-party partners, including Crunchyroll, Funimation, Vidgo, and Cinedigm; and
- The recently announced growth of its digital out-of-home network to over 10,000 screens through deals with Coinstar’s Adplanet Retail Media Group and Velocity MSC.