Courtesy of Cineverse
August 11, 2023
Streaming technology and entertainment company Cineverse Corp. has reached a FAST-focused content deal with The Preview Channel, a linear entertainment AVOD channel.
The Preview channel programs motion picture, television and streaming previews and behind-the-scenes entertainment and interviews.
The Preview Channel features short-form, mostly Hollywood studio produced content that is updated and refreshed daily.
“We couldn’t be more delighted to have partnered with Cineverse,” said William Sager, CEO of The Preview Channel, in a statement. “The Preview Channel is developing a devoted and loyal fan base and is performing exceptionally well in a very crowded OTT marketplace.”
Cineverse had initially been operating The Preview Channel’s advertising business and recently expanded its pact to include full channel distribution so the popular service could scale rapidly, according to the Cineverse release.
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“We have seen extraordinary and immediate results from their advertising inventory and thought it made complete sense to expand our relationship immediately,” said Russell Sneider, SVP of brand partnerships at Cineverse, in a statement.
The deal includes utilizing Cineverse’s proprietary Matchpoint technology and advertising tools to manage and cost-effectively deliver advertising to the channel.