Eluvio’s Content Fabric Protocol, which uses a revolutionary compositional and just-in-time approach to build output media, combined with decentralised Web3 CDN capabilities, is at the heart of a newly announced supply chain network and managed service that enables content distribution from the camera lens to the consumer. The new solution will be sold by Telstra Broadcast Services and Dalet after the three companies announced a strategic integration.
Distribution solutions using Content Fabric Protocol do not make digital file copies, allowing the companies involved to claim significant reductions on network storage and usage compared to traditional streaming and content distribution. The end-to-end media supply solution can be used for live, linear and on-demand content. Customers can move their video without the need for third-party cloud storage, transcoding, OVP or CDN providers.
The promise is secure, ultra-low latency, high-quality 4K video delivery that is more efficient and lower cost than what went before. The jointly marketed end-to-end video delivery and monetisation platform is designed to serve OTT providers, broadcasters, content owners and creators, and other media and entertainment companies around the globe.
Drawing upon the Eluvio Content Fabric, this solution includes owner-controlled storage and distribution, transcoding, packaging, sequencing, dynamic and static distribution, and minting of derivative NFTs for all ranges of content experiences. It can be used for video, music and other digital content.
Telstra, Dalet and Eluvio have revealed how their combined offer was used in a significant proof of concept with a major live sporting event that took place in Australia with playback to fans in the United States.
“The challenge was to create a pop-up live OTT channel in just 72 hours from the time of agreement to execution,” they explained recently. “We used the new video supply chain from the broadcast master control room to the consumer screen—without the use of any third-party video encoders, Web2 public clouds or CDNs.
“Notably, during the live broadcast, there were only a few milliseconds of latency from the source feed to the Sydney Fabric nodes, and the Fabric protocol delivered the live client streaming playout around the globe 18 seconds faster than the host’s own broadcast TV channel.”
The stream delivered during this PoC was encrypted with the content owner’s blockchain private keys and real-time re-encrypted with strong DRM to the end user.
Speaking about the combined end-to-end offering from her company, Dalet and Telstra, Michelle Munson, CEO and co-founder of Eluvio, says: “Many of today’s premium video providers are in a bind. They are under competing pressures to reduce costs, improve efficiency, improve quality, create new services, and generate new revenue sources – but are hampered by the capabilities of their outdated video production technology and content distribution stacks.
“The Content Fabric is a content-native, real-time decentralised protocol that helps address all of those needs at once. Together with Telstra Broadcast Services and Dalet, we’ve created an end-to-end go-to-market solution to help content creators and owners radically streamline the economics of their entire media distribution workflow.”
Among other things, this solution is marketed as an environmentally friendly option, because of its many efficiencies. “Depending on the implementation, the Content Fabric Protocol yields up to a 50X carbon reduction compared to traditional approaches,” the companies claim. It also uses an eco-friendly ‘proof-of-authority’ consensus, which avoids the high energy consumption used in computational ‘proof-of-work’ blockchains.
As part of this joint solution, Telstra Broadcast Services provides the live video capture and production capabilities, playout automation, Master Control solutions, global IP connectivity, and the overall customer experience and customer support services. Telstra is also a node provider in the Content Fabric blockchain network contributing host compute, IP transit, and block validation.
Dalet provides the on-premises and off-premises media asset management (MAM) platform, and easy-to-use tools for editors or producers to find content, edit, and craft final production files. Once in Dalet’s MAM, the video files and associated metadata are directly published into the Eluvio Content Fabric.
“Today, we’re making a bold leap forward into the future of video management and delivery for our customers around the world,” said Andreas Eriksson, Head of Telstra Broadcast Services, recently.
“By integrating our connectivity and Master Control solutions with the Dalet Flex Media Asset Management (MAM) platform and leveraging Eluvio’s Blockchain Content Fabric, we are delivering a unique and comprehensive solution that addresses our customers’ need for greater control, efficiency, security, and monetisation of their content. We’re excited to bring this new capability to market at a time when so many companies are rethinking their approach to premium video.”
Ewan Johnston, Director of Channel and Strategic Alliances at Dalet added: “This partnership is a game-changer for the media and entertainment industry, empowering our joint customers to manage their content with much greater efficiency and transparency across the entire supply chain.”