August 11, 2023
NBCUniversal and EverPass Media, a media platform distributing premium live sports and entertainment content to commercial businesses, have announced a multi-year agreement in which EverPass will hold the exclusive rights to distribute Peacock’s exclusive sports content to commercial establishments across the United States.
“This agreement brings highly anticipated, annual sporting events to EverPass’ growing library of premium live content and offers a new distribution vehicle for Peacock’s exclusive sports programming for bars, restaurants and other commercial establishments,” according to a release.
“Peacock has one of the most extensive live sports offerings of any streamer in the U.S. and this exclusive agreement for the commercial distribution of its sports programming is an important milestone for EverPass,” said Alex Kaplan, CEO of EverPass, in a statement. “Peacock’s exclusive sports events will now become widely available for commercial businesses, creating new opportunities to expand the reach of these events. We’re excited to continue building our content library and network of distribution partners to become the preeminent premium sports and entertainment content platform for commercial establishments.”
EverPass will distribute Peacock’s exclusive first-run live sports content library, including select events from:
- NFL: Buffalo Bills at Los Angeles Chargers on Saturday, Dec. 23, 2023; NFL Wild Card Playoff game on Saturday, Jan. 13, 2024 (the first-ever exclusively live-streamed NFL playoff game)
- Approximately 180 Premier League matches
- College Sports: Big Ten College Football, Big Ten Men’s and Women’s Basketball, and a Notre Dame Football game
- U.S. Soccer: U.S. Women’s National Team and U.S. Men’s National Team matches (both in Spanish)
- Golf: Featured groups and holes for the Ryder Cup, the U.S. Open and the U.S. Women’s Open and The Open Championship
- Rugby: 2023 Rugby World Cup and Six Nations Rugby
- Tour de France
- Indycar
- Preakness Stakes and Royal Ascot
- SuperMotocross World Championship
“Peacock is proud to provide a deep collection of premium sports programming to fans,” said Rick Cordella, president, programming, NBC Sports and Peacock Sports, in a statement. “This partnership will enable us to now offer our content via a compelling commercial sports product,”“We’re excited to work with the EverPass team to bring fans more viewing opportunities and business owners ease and simplicity in streaming our best-in-class offerings.”
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EverPass has also reached its first distribution agreement with UPshow, the leading on-premise marketing and entertainment platform for branded TV networks. UPshow will offer Peacock’s exclusive sports content to commercial venues nationwide.