Gracenote, the content solutions business unit of Nielsen, has joined the Entertainment ID Registry (EIDR) Board. EIDR is a unique identifier system for audio and video content, designed to provide a standard way of identifying and tracking works across the media supply chain. Gracenote is a leading global provider of TV and movie metadata, and Gracenote IDs help power the content distribution and discovery ecosystem by linking data assets related to programmes, such as descriptions, genres, cast lists, imagery and availability on a platform.
“I am thrilled to extend a very warm welcome to Gracenote as they join the EIDR Board,” said Hollie Choi, Managing Director of EIDR. “Gracenote and EIDR share in the mission to improve the accuracy and efficiency of content management and distribution for the media and entertainment industry. I’m looking forward to finding ways for our two organisations to work together on our common goals.”
Filiz Bahmanpour, VP of Product at Gracenote, says. “We are enthusiastic about joining the EIDR Board and will use this seat at the table to open conversations with the industry on how we can work together to bring incremental value.”