Max, the new streaming service from Warner Bros. Discovery that will combine HBO Max and Discovery+ programming, will launch in the U.S. on May 23, with the entertainment giant promising the combined catalogues will “create a complete viewing experience for all ages.”
Max will be the destination for HBO Originals, Warner Bros. films, Max Originals, the DC universe, the Wizarding World of Harry Potter, an expansive offering of kids content, and renowned programming across food, home, reality, lifestyle and documentaries from leading brands like HGTV, Food Network, Discovery Channel, TLC, and ID. Warner Bros. Discovery is promising an average of 40+ new titles and seasons every month to keep the Max catalogue fresh.
“Max will offer an unrivalled range of choice,” declared JB Perrette, President & CEO, Global Streaming & Games at Warner Bros. Discovery. “This new brand signals an important change from two narrower products, HBO Max and discovery+, to our broader content offering and consumer proposition. While each product offered something for some people, Max will have a broad array of quality choices for everybody.”
Max will arrive with three pricing options:
- Max Ad-Lite at $9.99/month or $99.99/year, which comes with two concurrent streams, 1080p resolution and 5.1 surround sound quality, with advertising.
- Max Ad Free at $15.99/month or $149.99/year, which adds 30 offline downloads and removes the ads.
- Max Ultimate Ad Free at $19.99/month or $199.99/year, which is still ad-free and adds two additional concurrent streams, supports resolution up to 4K UHD, boosts offline downloads to 100 and provides Dolby Atmos sound quality.
Existing HBO Max subscribers will have access to Max at the same price as their HBO Max subscription, and will still have access to their current plan features for a minimum of six months following the launch of Max. HBO Max subscriber profiles, settings, watch history, ‘Continue Watching’, and ‘My List’ items will also migrate to Max.
Returning to the subject of content, Casey Bloys, Chairman and CEO, HBO and Max Content, says: “The Max service is a wide-ranging mosaic of content that will be unmatched in the breadth, reach, and excellence of its offerings. We are unique because we have the best-in-all-categories across the board by any measure – be they ratings, awards, fandom. We know we can satisfy any craving because we have the brands that people love. At Max, they will find what they want, when they want it.”