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How the FT found a new paying audience with FT Edit

On the 48th episode of Press Gazette’s Future of Media Explained podcast we speak with Malcolm Moore, the editor of the Financial Times’ low-price product FT Edit.

Press Gazette last interviewed Moore in March 2022, when FT Edit had just launched. Back then he shared his hopes that the app would entice a group of new paying readers toward the FT – without cannibalising its existing audience.

More than a year on, we check in with Moore to hear (some very promising things) about how the experiment has progressed.

[Read more: FT’s cut-price antidote to the ‘doom scroll’ wins 140,000 downloads]

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