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Home » IBC2023: Data-driven insights to boost VOD marketing and merchandising

IBC2023: Data-driven insights to boost VOD marketing and merchandising

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Looper Insights, which provides a SaaS analytics solution for the M&E industry, is unveiling its new Looper Boost feature at IBC, providing data-driven insights and a dynamic interface to help marketers improve marketing and merchandising across VOD and streaming services.

Looper Boost provides a visual solution for collaboration on planning merchandising strategies for New Release titles, ensuring compliance of campaigns and full tracking of merchandising performance. It gives the marketing department a comprehensive understanding of their content’s performance and impact, and a dynamic interface showcases past, present and future merchandising efforts, the vendor explains.

Media Placement Value, part of the Looper Boost offer, “provides marketers with a deeper understanding of the true value of content placements across the whole product lifecycle, encompassing buying, renting, subscribing and advertising VOD,” Looper Insights adds.

The company is exhibiting on Stand 5.A60 but will specifically unveil Looper Boost to IBC attendees at 14:30 on Sunday on Stage 2 (Stand 5H.75).

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