This week we dissect Netflix’s account-sharing cap, which is currently rolling out in the US. We also explain why Comcast’s new NOW TV streaming service has limited appeal.
Top news stories (2:00)
- Chicken Soup for the Soul introduces a blockchain-based loyalty program (2:20)
- The Nostradamus Report: Everything Changing all at Once (4:00)
Comcast launches a new broadband TV effort called Now TV (8:20)
Comcast has introduced a new broadband service called Now TV. It includes 40 live cable TV channels, 20 FAST channels from NBCU, and an entry-level subscription to Peacock. The package costs $20 a month. Comcast has tried the approach before, with Instant TV in 2017.
Netflix begins enforcing credential sharing curbs in the US (18:00)
Netflix has begun enforcing credential-sharing curbs in the US. We debate the cost of adding an extra account.
Four challenges facing the FAST industry (28:00)
Amagi’s Head of New Product Initiatives & Business Development, Siva Natarajan, presented his four challenges for the industry. They are:
- Viewers must navigate too many channels
- Content providers are being squeezed out because providers are limiting the number of channels
- There is a lack of differentiation between FAST services
- There is a lack of innovation in FAST advertising
