Netgem has hailed what it calls “the birth of a unified entertainment service for the B2B2C market” with a proposition for TV platform providers that tightly integrates gaming into the entertainment portfolio and UX – and even includes cross-content recommendations so users can switch from video content to games and vice versa. The company and it games partner Gamestream believe this diversified offer will appeal to younger consumers, draw families together around the TV screen, boost loyalty and increase ARPU for telcos.
Netgem operates the netgem.tv multiscreen entertainment platform as a B2B2C offering, with several European telcos using this as their television service under their own brand. Netgem.tv is used in 600,000 households. The company has partnered with Gamestream, which provides white label B2B cloud gaming solutions to telcos that include high performance, low-latency streaming games and other video games including HOT WHEELS UNLEASHED and Garfield Lasagna Party. Gamestream provides a catalogue that includes hundreds of game licenses for a family audience, with new games added every month.
The new TV-and-games offer supports multi-player gaming and enables fan communities across both TV and mobile screens. Netgem claims it will transform these screens into interactive hubs for family entertainment.
Ivan Lebeau, Co-Founder and President of Gamestream, declares: “With Netgem, we are shaping the entertainment of tomorrow. Our unified offer meets real challenges for telecom operators – increasing revenue per subscriber thanks to innovative services, while capturing their attention by building their loyalty to the entire content ecosystem.”
Mathias Hautefort, CEO of the Netgem Group, comments: “Young generations are looking for new TV experiences. This is a strategic problem for content channels and operators who have invested considerable sums in the creation of TV subscriber bases and invested in [set-top] boxes sitting in customers’ homes. With this new proposition, supporting a more immersive television experience, we will contribute to making TV a place of sharing again, supporting entertainment for the whole family.”