Ella Purnell in Prime Video’s “Fallout.”
May 9, 2024
Prime Video’s original video-game-inspired sci-fi series “Fallout” notched 2.9 billion viewing minutes in its first five days of availability (premiered April 10) to easily dominate weekly household television streaming through April 14, according to new data from Nielsen.
The series ranks as the 39th most-viewed title since Nielsen began weekly streaming measurement. Additionally, by excluding weeks with Netflix’s “Stranger Things,” “Suits” (with Peacock) and “Ozark,” “Fallout” would have the 18th-highest weekly total viewing minutes. Among Prime Video titles, the series surpassed “Reacher’s” best week by more than 1 billion minutes (Reacher’s best: 1.8 billion, Jan. 31 – Feb. 6, 2022) to rank as the most successful Prime Video title that Nielsen has reported to date.
Prime Video generated strong viewership by making all eight episodes of the season available from the start — mirroring the release of the first season of “Reacher” in 2022. The audience for “Fallout” was 63% male (most male-skewing title of the week), and was also on the younger side, with nearly three-quarters of viewers aged 50 and under. From an episodic perspective, about 70% of viewing was concentrated to episodes 1-4, indicating that strong viewership will continue in the coming weeks as audiences work their way through the season.
Meanwhile, “Bluey” on Disney+ notched 1.4 billion minutes following the release of the popular new episode “The Sign” on April 14, and “Ghostbasket,” which premiered the previous Sunday, April 7. Although “The Sign” was available for just one day, the 30-minute episode accounted for about 10% of Bluey’s overall viewing this interval.
“Grey’s Anatomy” and “The Resident” remained strong with 1.1 billion and 930 minutes, respectively, across Hulu and Netflix.
The Netflix original, “Unlocked: A Jail Experiment,” which premiered on the platform on April 10 of this interval and captured 889 million viewing minutes across eight episodes for No. 6 overall and No. 2 on the original chart.
Subscribe HERE to the FREE Media Play News Daily Newsletter!
