Margot Robbie in Warner Bros. Pictures’ Barbie (Warner Bros. photo)
August 12, 2023
Just as the entertainment business is hitting a content desert due to ongoing talent strikes, a new survey from The Quorum has found that the blockbuster Barbie — which has earned more than $1 billion at the box office worldwide and is poised to top The Super Mario Bros. Movie as the biggest film of the year — has drawn consumers back into theaters.
The study found that nearly a quarter of Barbie moviegoers either hadn’t been to the theater since COVID-19 hit (11%) or couldn’t remember the last movie they had seen in a theater (11%).
A good chunk (40%) of those surveyed said that the film reminded them how much they like going to the theater and that they will be going to the theater more often. Meanwhile, 45% said movies were too expensive and that the quality of the film would be key to making them splurge. Only 15% said it was a “one-off” experience.
The Quorum surveyed nearly 1,800 Barbie moviegoers.
Subscribe HERE to the FREE Media Play News Daily Newsletter!