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Home » WBD Content Sales President David Decker Expands Role Beyond Domestic Market

WBD Content Sales President David Decker Expands Role Beyond Domestic Market

David Decker (Warner Bros. Discovery photo)

Thomas K. Arnold

David Decker, Warner Bros. Discovery’s de facto home entertainment chief, reportedly has been given additional responsibilities in his role as president of content sales.

In addition to content sales for the domestic market, he will now oversee “global opportunities for content licensing to major platform clients, like Netflix, Amazon, Roku and Paramount, who operate worldwide,” according to an Oct. 13 staff memo from WBD international president Gerhard Zeiler seen by The Hollywood Reporter, which reported the story first.

As part of the promotion, Decker gets two new direct reports, Phil Goodhew, SVP, commercial strategy, international TV distribution, and Allan Stenhouse, SVP, international TV marketing, the THR story said.

Decker has been on a steady upward trajectory since joining what was then Warner Bros. in 2004 as SVP, business and legal affairs, Telepictures Productions. 

In 2009, he was promoted to EVP, business and legal affairs, for Warner Bros. Domestic TV Distribution & Telepictures Productions. Four years later, he was appointed EVP, business and legal affairs, for Warner Bros. Worldwide TV Distribution.

In 2015, Decker was promoted to EVP of cable and SVOD sales, and in 2018 he was named EVP of content licensing, a role in which he was responsible for the distribution strategy and licensing of WBD content to third-party platforms and networks. In that post, he brokered several landmark distribution deals, including the successful sale of “The Jennifer Hudson Show” to local television stations across the United States.

Decker was promoted to president of content sales last January, replacing Jim Wuthrich. Warner Bros. Discovery Content Sales licenses to every streaming and VOD platform, premium and basic cable networks, broadcast networks and local television stations, emerging digital networks, airlines, major retailers, and e-commerce platforms. The division also includes Warner Bros. Discovery Home Entertainment.

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