This year’s Interactive Advertising Bureau’s four-day NewFronts kicked off yesterday with digital content platforms and publishers giving presentations to marketers touting new advertising offerings and… Read More »Gen Z, diverse audiences the focus of ad-supported streamers, platforms and publishers on NewFronts day one
Having great content might not be enough to win the battle for eyeballs. The gamification of viewing could be the edge a movie or TV… Read More »unlocking new value in the TVnScreenMedia
To get a roundup of TechCrunch’s biggest and most important stories delivered to your inbox every day at 3 p.m. PDT, subscribe here. It’s a… Read More »Daily Crunch: In United States’ second-largest bank failure, feds seize First Republic Bank and sell it to JPMorgan Chase
For seven seasons, “Veep” painted a portrait of the Washington elite as unflattering as it was accurate. Our nation’s capital, the satire argued, is filled… Read More »White House Plumbers Review: Justin Theroux, Woody Harrelson In Watergate Series
Retail media has experienced an influx of attention this past year as brands and agencies understand the power of this medium. By engaging retail customers… Read More »The state of retail media
Scream VI Stephanie Prange May 1, 2023 Paramount’s Scream VI debuted atop the chart of the 10 most-popular films on Fandango’s transactional digital service Vudu the week ended April… Read More »Horror Flick ‘Scream VI’ Debuts Atop the Weekly Vudu Chart
One of the remarkable things about watching Elon Musk “run” Twitter is the ability to observe his learning curve in real time. People have been… Read More »Micropayments. Elon Musk thinks he’s got a “major win-win” for news publishers with…micropayments.
For years now, the White House Correspondents’ Association Dinner has been a bad look for journalism. At a time when Americans increasingly say they don’t… Read More »Formal dinners and the affordability of news
A new partnership between Reddit and NewsWhip allows publishers to predict which topics might be trending in the coming days or even weeks. The platform… Read More »“Generates thousands of pageviews”: Reddit comes into its own for publishers | What’s New in Publishing
Trusting News has launched Trust Kits, a series of step-by-step guides to help journalists and publishers build trust with their audience. The end goal? To… Read More »Trusting News launches Trust Kits, a free tool to help publishers earn audience trust | What’s New in Publishing