The latest FreeWheel Video Marketplace Report (VMR) highlights the changing dynamics of how media owners are monetizing premium digital video content. Key takeaway for publishers?… Read More »“FAST channels are redefining premium video distribution”: FreeWheel video marketplace report | What’s New in Publishing
Plane John Latchem April 13, 2023 Lionsgate’s Plane remained No. 1 for a second week on both the Circana VideoScan First Alert chart, which tracks… Read More »‘Plane’ Lands Atop DVD and Blu-ray Sales Charts for Second Week
Despite their impressive abilities, large language models tend to make elementary mistakes and even make things up The past few years have seen an explosion… Read More »Don’t bet with ChatGPT: Language AIs often make irrational decisions | What’s New in Publishing
Today’s roundup is brought to you by Esther In trimming ad tech, Bloomberg seeks to put its audience ‘first’ Ever since Bloomberg announced its pivot towards… Read More »Bloomberg trims ad tech in audience-first move: The Media Roundup | What’s New in Publishing
This story was first reported on, and published by, Digiday sibling WorkLife Gen Zers are already positioning themselves to be ahead of the next wave… Read More »How Gen Z are quitting jobs to create next-gen AI startups
Publishers’ events businesses have been a hot topic this year. VentureBeat saw events revenue grow by about 100% between 2021 and 2022, Leaf Group is… Read More »Digiday+ Research deep dive: Publishers are still piecing together the events puzzle post-pandemic
Managing controversy following a campaign effort or partnership is par for the course for marketers — various efforts, even those that may seem innocuous or… Read More »Bud Light uproar exposes need for marketers to manage marketer influencer controversies
The growth of short-form video advertising may not be a great thing for TikTok. This doesn’t necessarily mean it will be a bad thing either.… Read More »Short-form video ad boom may not be great for TikTok (eventually)
As a brand that saw peak popularity in the ‘60s and ’80s, Lilly Pulitzer is pushing for modernization, and it’s betting big on TikTok and… Read More »Why legacy brand Lilly Pulitzer is tripling its influencer marketing budget
Warner Bros. Discovery finally unveiled “Max” this week, which seems more “Min” (as in Minimum) to us. And Can Google TV catch up to Roku… Read More »Inside the Stream – Can Google TV catch Roku in the US market?nScreenMedia