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IBC2023: Harnessing first-party operator data for targeted advertising

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Think Advertising, part of ThinkAnalytics (IBC exhibitor, Stand 5.B82) will demonstrate the importance of using TV operator first-party data to allow advertisers to target TV audiences in real-time with what the vendor claims are “the highest levels of granularity and accuracy in the industry” at IBC2023. The company will show how AI models use the operator data and cleanrooms to create and target contextual audience segments at scale.

“The quality of ThinkAdvertising’s first-party data fills an important need in the market as advertisers face the consequences of a post-cookie world plus the need to target the correct audiences to maximise the results from their ad spend,” declares Peter Docherty, Founder and CTO, ThinkAnalytics. “The results speak for themselves: ThinkAdvertising has delivered uplifts of over 100% for customers.”

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John Moulding

John Moulding is Editor-in-Chief at Videonet where he has been covering the evolution of multiscreen TV, connected TV and advanced advertising since 2010.

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